Hart Energy
  • 19-Oct-2022 to 18-Dec-2022 (CST)
  • Marketing
  • Houston, TX, USA
  • Full Time

Hart Energy is the leading multi-channel media, data, and events network for the global energy industry. For nearly five decades, Hart Energy's publications and events have informed, connected, and inspired energy professionals. We are in a major growth mode, and we're looking for talented team members with the drive, capabilities, and energy to help us evolve into the next stage of our company's history.

Email Marketing Specialist Job Description

The Email Marketing Specialist will report to the Director of Digital Marketing and will support multiple groups within the company on both internal and external marketing and fulfillment efforts pertaining to everything email. They are responsible to support email marketing and automation efforts for Hart Energy, supporting the Director of Digital Marketing in handling everything from project initiation through planning and execution and will be required to execute all aspects of email marketing campaigns - building, deploying and reporting. They also maintain communication with internal Fulfillment and Digital departments to support Email marketing, automation and lead nurturing execution.

To be successful in the role, the candidate will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features. This individual has proven hands-on experience in executing email campaigns, with specific focus on building audiences, managing company's marketing database, building and deploying emails, defining and building customer journey in drip campaigns, and regularly report performance.

Specific Responsibilities:

Creating and monitoring a wide variety of email marketing campaigns, in addition to reviewing our existing campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.

Use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals.

Actively make recommendations to standardize email templates and actively work to improve the appearance layout of outputs.

Building and deploying emails through - Marketo and/or Hubspot highly preferred.

Maintaining a database of prospects, while actively building lists for emails, and managing companywide database which consists of prospects, clients, leads, subscribers and so forth.

Monitoring and reporting on performance of each campaign.

Collaborate with copy and design teams on execution, and proofread key messaging in and out of templates.

Requirements:

Bachelors Degree in marketing, advertising, communications, or similar.

2-3 years of experience in email marketing.

1-2 years recent experience with Marketo (preferred), Hubspot or any other Marketing Automation tool.

Energy, marketing agency, or media services experience is a plus.

Proficiency in HTML, CSS and Excel, with working knowledge of SQL.


*Hart Energy is an equal opportunity employer.

Hart Energy
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