Hart Energy
  • 22-Aug-2022 to 21-Dec-2022 (CST)
  • Marketing
  • Houston, TX, USA
  • Salary
  • Full Time

Hart Energy is the leading multi-channel media, data, and events network for the global energy industry. For nearly five decades, Hart Energy's publications and events have informed, connected, and inspired energy professionals. We are in a major growth mode, and we're looking for talented team members with the drive, capabilities, and energy to help us evolve into the next stage of our company's history.

Director, Events Marketing

The Director, Events Marketing is responsible for the strategic direction, marketing plan development, and marketing execution oversight for all Hart Energy events. This individual has proven experience leading multi-channel marketing initiatives to drive awareness, demand generation, and sales conversions through marketing automation and email (Marketo preferred), social media, digital advertising, CRM systems (Hubspot preferred), and other lead generating technologies. Conference or event specific experience is a plus.

The Director, Events Marketing requires a strategic thinker, nimble problem solver, and a person that possesses a well-rounded digital marketing skillset. This position reports to the Vice President of Marketing and works with the internal Events, Sales, and Marketing Execution teams and possibly outside vendors to coordinate and execute marketing for Hart Energy events.

Additional Responsibilities

  • Develop and execute integrated awareness and demand generation programs across multiple outbound and inbound channels including: email, content marketing, search and social advertising, PPC, etc.
  • Manage execution of event campaigns leveraging internal resources for email, social, and other digital marketing channels
  • Leverage marketing automation tools, CRM, and data analysis to bring scale to demand generation and conversion programs
  • Measure and analyze data to report on campaign performance and to quickly respond to data for continual performance improvement
  • Collaborate with sales team to build programs that support sales enablement and pipeline growth
  • Optimize the lead-to-customer conversion rate throughout all marketing touch-points
  • Ensures marketing design meets or exceeds industry standards

Requirements & Qualifications

  • Bachelor's degree in Business, Marketing, or relevant concentration (master's degree a plus)
  • Ten or more years marketing experience with 3-4 years hands-on B2B experience in inbound and demand generation (lead generation and nurturing, campaigns execution and measurement) preferably in energy, media/publishing, events, or industrial markets
  • Experience with multi-channel marketing including but not limited to: email marketing, website marketing, PPC, SEO, retargeting, social marketing
  • Data analysis skills, with the ability to extract and interpret data from various sources to develop creative solutions and business decisions
  • Have strong written and verbal communication skills including copywriting
  • Experience with list building, management, cleansing, de-duplication, and segmentation
  • Intermediate-Advanced spreadsheet capabilities including functions, pivot tables, and lookups
  • Creativity is a must, bringing new ideas to the table is a key to success in this role
  • Strong collaboration skills; able to develop and maintain effective relationships with peers, vendors, and internal stakeholders
  • Marketo Certified Expert highly preferred
  • Hubspot certification a plus
  • Google Ads and Analytics certified a plus
  • Basic HTML and CSS skills a plus

*Hart Energy is an equal opportunity employer.

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