Hart Energy
  • 22-Oct-2020 to 21-Dec-2020 (CST)
  • Digital Media
  • Houston, TX, USA
  • Full Time

Marketing Manager, Subscriptions

Hart Energy is seeking an experienced marketing professional to lead our subscription marketing product lines. The ideal candidate brings enthusiasm for acquisition, subscription marketing experience, and possesses creativity to challenge our way of thinking. He/she will be responsible for delivering digital and offline marketing campaigns to acquire new customers and drive profitable growth for the business. In this role you must be very fluent with the digital side of marketing and be able to manage projects simultaneously. You must possess an entrepreneurial spirit and have a passion for marketing excellence.

Location: Houston, Texas

Responsibilities include:

  • Own the subscription marketing strategy and execution, driving engagement and maximizing conversions
  • Set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts, and consistently hit new subscriber goals
  • Define and implement the customer acquisition strategy and model through key initiatives and core business products
  • Identify, test, and scale new digital acquisition channels
  • Build sustainable cross functional relationships across the business, especially sales, creative services, editorial, and finance
  • Design and execute outbound and inbound marketing campaigns, to owned and non-owned channels, including SEO, paid, referral programs, email campaigns and viral product initiatives
  • Be accountable for marketing asset creation and oversee all go-to market initiatives
  • Develop new ideas and execute new-user acquisition initiatives outside of traditional paid marketing
  • Regularly analyze results, produce and communicate insights and make proper course corrections to drive KPIs
  • Collaborate with product teams to optimize user experience including sign-up, onboarding, and upgrade flows
  • Work with sales and editorial teams to identify growth opportunities
  • Independently run, ad-hoc projects to analyze and understand business implications of proposed decisions
  • Compile industry research, competitive intel, and produce business case supported recommendations for how to take advantage of identified opportunities
  • Deep experience independently managing┬áthe following channels: Display, Search, Linkedin/Facebook/Twitter/Instagram, YouTube, Search (SEO)

Qualifications:

  • 5+ years' experience in transactional marketing
  • Pricing experience and/or subscription experience is a plus
  • Demonstrated experience with owned growth marketing channels and driven results, owning and achieving core growth KPIs
  • Ambitious and creative, and prepared to develop and own initiatives for new-user acquisition alongside experiments for optimizing owned-channels
  • Deep understanding of marketing funnels and know how to optimize and drive each stage
  • Self-sufficient and have a good sense for behavioral psychology
  • Strong sense of urgency and attention to detail to continually improve the user's experience
  • Comfortable developing marketing strategies using both quantitative and qualitative insights
  • Strong resiliency and ambition to get things done despite an often-changing market and competitive situation
  • Comfortable working on a small team that produces impressive results
  • Degree in Business, Marketing, or related field

*Equal Opportunity Employer

Hart Energy
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